Democratically Funded Media FAQ – Frequently Asked Questions:
If it is good it does not need to be advertised in the media.
Democratically Funded Media:
Question: 1. Without ads, how will people know what to buy?
Question: 2. How will businesses let people know about their new products or services?
Answer: 2. Job number one for a media outlet under a Democratically Funded Media System, will be to keep an audience and they will do that by building trust and they will build trust by showing the audience important truths or quality art. Businesses with a new product or service will notify media outlets that specialize or include third party product reviews in their content. A new product that is somehow better or cheeper than anything else is important news. And a new product that is a rip off is also important news.
Question: 3. How will you get people to accept paying a tax so that they can, free of charge, have access to all media news and entertainment?
Answer: 3. People will accept paying a tax for this kind of service when they understand that it is going to save them at least as much as they are paying as tax.
It is a rip off! and it is a lie that advertising funded media gives us access to “free” information and entertainment. In effect consumers pay a hidden goods and services tax that is used to sponsor our media. In almost every transaction part of the cost to the consumer is the producer’s and distributor’s advertising cost.
The money comes from the consumer to the producer and then goes to pay for “free” media. The entertainment and information we demand are in themselves products. Our own agenda is to be entertained and informed. We accept the interruption of our agenda by commercial advertising on the false pretense that we are getting something for free. Something that we could not afford otherwise. The irony is that we are paying anyway. If advertising were not allowed to sponsor our media, this hidden tax would be gone and everything should be able to be sold for 2% less, (2% of the GNP is spent on advertising in the media). If the government then added a visible media GST of 2% the cost of a product would be back to the same level for the consumer.
“Everybody’s against taxes. In a functioning democracy you’d be in favour of them.” Noam Chomskey
Question:4. How will you keep the government from controlling the content?
Answer:4. Of course we don’t want a soviet style media where the government controls the content. We don’t want either government control of the media or control by the super rich. The idea of arm’s length independent ratings is to insure that.
With the Democratically Funded Media funding model the government pays but based on those arm’s length independent ratings. This system is not only democratic but a proportional democracy. It puts the consumers – the people – the citizens in control of content.
Question:5. What about free speech? If you abolish advertising in the media you are taking away a media outlet’s right to say whatever it wants.
Answer:5. The government representatives and the judges and the lawyers are going to have to get together and fix our constitution so that organizations do not not have certain rights that individual citizens do have. We have to recognize that there is a difference between speech and paid for machine generated repetitions of speech.
The whole idea of baiting an audience with news and entertainment that they want and then interrupting them or distracting them with a paid for message is corrupt. It works. There is no doubt about that but it is corrupt.
Free speech alone is not enough. For modern democracy to function we have to try and establish equality of voice for citizens not just the right to whisper what they believe while what they want to share is drowned out by other messages being repeated by machines. It can not be democracy if the way the media is funded and regulated allows the wealthy to dominate expression. That is the way it is now and the way it will remain until we discard the funding model we have.
For democracy to function we need a media funding model that is democratic. The Democratically Funded Media funding model ( government funding according to independent ratings ) is very democratic and a proportional democracy.